Mund zu Mund Propaganda · Word of mouth

We make products people talk about.

mzmp develops brands and projects, builds them up and runs them – and hands them over when the right partner comes along.

The mzmp team with the European Innovation Award 2026 certificate for the RoadBaker
European Innovation Award 2026: 1st place in the camping accessories category for the RoadBaker.

The life cycle of a brand

We guide an idea from the very first conversation to the moment it is big enough to pass into new hands.

  1. 01

    Develop

    Idea, product, name and identity – until there is something people want to talk about.

  2. 02

    Build

    Retail, press, social media and the first customers who spread the word.

  3. 03

    Run

    Growth, range and partnerships – always focused on what carries the brand.

  4. 04

    Hand over

    Sale, licence or handover to a partner who carries the story forward.

Portfolio

Three fields, one principle: we build things that last – and pass them on when the time is right.

01

Brands & products

A selection of current projects
RoadBaker
Active · growingsince 2025

The portable oven with a glass lid – for motorhomes, boats and gardens.

roadbaker.com →
mikiGREEN
Seeking partners & investorssince 2022

Microbiological solutions for commercial and industrial applications as well as households.

miki-green.com →
OMNIA Edition
Built up

Built up the Swedish camping oven in German-speaking markets.

omniasweden.com →
02

Media

Publishing and magazines
KITZ magazine
Sold1998–2026

Bavaria’s largest family magazine – founded in 1998, built up and run for 28 years, sold in 2026.

kitz-magazin.de →
03

Real estate

Projects in Germany and abroad
Bavarian International School
Completed

Found the school its permanent home: Schloss Haimhausen.

bis-school.com →
Real estate projects
Germany & abroad

Numerous real estate projects developed and managed in Germany and abroad.

Work with us

Retail

Our brands for your range – from specialist shops to retail chains, with point-of-sale support.

Ask about terms →

Investors & buyers

Invest in a growing brand or take over an established one.

Arrange a meeting →

Manufacturers

We bring your product to German-speaking markets – with sales, press and product placement.

Present your product →

About us

  • Ulf v. Sparre
    Managing Partner
  • Elke v. Sparre
  • Sixten v. Sparre

mzmp GmbH is a family business based in Karlsfeld near Munich. Ulf, Elke and Sixten v. Sparre work as a team of equals: we develop every project together – from the first idea to the handover. Each of us brings our own strengths, and we make decisions together.