RoadBaker
The portable oven with a glass lid – for motorhomes, boats and gardens.
roadbaker.com →Mund zu Mund Propaganda · Word of mouth
We make products people talk about.
mzmp develops brands and projects, builds them up and runs them – and hands them over when the right partner comes along.
From our portfolio
- RoadBaker
- mikiGREEN
- OMNIA Edition
- Eltern für Eltern
- gustalavie
- KITZ magazine
- Real estate
The life cycle of a brand
We guide an idea from the very first conversation to the moment it is big enough to pass into new hands.
- 01
Develop
Idea, product, name and identity – until there is something people want to talk about.
- 02
Build
Retail, press, social media and the first customers who spread the word.
- 03
Run
Growth, range and partnerships – always focused on what carries the brand.
- 04
Hand over
Sale, licence or handover to a partner who carries the story forward.
Portfolio
Three fields, one principle: we build things that last – and pass them on when the time is right.
01
Brands & products
Consumer goods for home and on the roadmikiGREEN
Microbial cleaning without harsh chemicals – at home and on the road.
miki-green.com →OMNIA Edition
Built up the Swedish camping oven in German-speaking markets – with our own edition of ten cookbooks.
Eltern für Eltern
Children’s furniture, designed by parents for parents.
gustalavie
Premium muesli, developed and built up as a brand of its own.
02
Media
Publishing and magazinesKITZ magazine
Bavaria’s largest family magazine.
Founded in 1998, built up and run for 28 years, sold in 2026 – the full life cycle of a brand.
03
Real estate
Projects in Germany and abroadBavarian International School
Found the school its permanent home: Schloss Haimhausen.
Real estate projects
Numerous real estate projects developed and managed in Germany and abroad.
People talk about it.
Trade magazines have covered our brands since 2008 – and today our customers spread the word themselves, for example on TikTok.
@roadbaker on TikTok →- Reisemobil International1/2025
- EinfachLos3/2021
- YesWeCamp2/2021
- Campingnews2/2020
- Reisemobil2017
- Caravaning4/2017
- Camping, Cars & Caravans2016
- Skipper4/2009
- yachtartikel.de2/2009
- Caravaning11/2008
Work with us
Retail
Our brands for your range – from specialist shops to retail chains, with point-of-sale support.
Ask about terms →Manufacturers
We bring your product to German-speaking markets – with sales, press and product placement.
Present your product →About us
mzmp is a family business based in Karlsfeld near Munich.
- Ulf v. SparreManaging Director
- Elke v. SparreMarketing
- Sixten v. SparreFinance